Tonight as I watched a recorded TV show (that ran during prime time), I came across a commercial that angered me. It was about Pop-Tarts. It had these happy looking cartoon features (kids and mom), lots of colors, most of which looked like candy and then the tag-line for the Pop-Tarts was "Made for Fun". Maybe I'm a bit old-school but my first thought was - really? Is this even legal to market this much junk directly to children? Pop-Tarts for breakfast? The candy colors and cartoons I'm sure weren't a coincidence. This is directed to the child. And secondary for the parent, who sees these happy kids eating Pop-Tarts but not just that -- how quickly breakfast can be made when you're using Pop-Tarts for breakfast! And in today's world where parents have many activities to juggle, a quick and easy breakfast like this can be tempting. And plus, it's Kellogs - aren't they a trusted, household name, right? Wrong.

So, I decided to take a look at the ingredients:

Kellogg's® Pop-Tarts® Frosted Raspberry toaster pastries

ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CORN SYRUP, HIGH FRUCTOSE CORN SYRUP, DEXTROSE, SOYBEAN AND PALM OIL (WITH TBHQ FOR FRESHNESS), SUGAR, CONTAINS TWO PERCENT OR LESS OF CRACKER MEAL, WHEAT STARCH, SALT, DRIED RASPBERRIES, DRIED PEARS, DRIED APPLES, LEAVENING (BAKING SODA, SODIUM ACID PYROPHOSPHATE, MONOCALCIUM PHOSPHATE), MILLED CORN, CITRIC ACID, GELATIN, NATURAL AND ARTIFICIAL RASPBERRY FLAVOR, XANTHAN GUM, SOY LECITHIN, PARTIALLY HYDROGENATED SOYBEAN AND COTTONSEED OIL†, MONO- AND DIGLYCERIDES, MODIFIED CORN STARCH, MODIFIED WHEAT STARCH, RED #40, CARAMEL COLOR, VITAMIN A PALMITATE, NIACINAMIDE, REDUCED IRON, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), BLUE #1, FOLIC ACID.
†LESS THAN 0.5g TRANS FAT PER SERVING
I bolded just some of the junk that is in Pop-Tarts. Sugar alone being a good reason to not feed kids Pop-Tarts, especially with the growing rate of childhood obesity in the USA.

Think of the first meal of the day as the foundation. This is the meal that gets the body going for the day, a time of day where from this point on children will be active, a meal where nutrition is essential.

But, as I thought more on this commercial I realized that some of the variables aren't easily changed. Yes parents are busy. Kids are busy too these days. Sometimes this can be changed with slowing life down a tad more, but other times it can't - breakfast sometimes just needs to be quick. And so here are some ideas for a quick breakfast that doesn't involve Pop-Tarts:

  • Scrambled eggs - seriously takes about 10 minutes to fix from start to finish.
  • Over-easy eggs (or however you like them) is even quicker than scrambled eggs.
  • Yogurt with granola
  • Toast with Almond Butter
  • Cut up fruits and yogurt
  • Oatmeal
Now, if they can start working on a commercial about these, then I'll be happy. :)





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Tags: family, recipes, toddler

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Comment by Ashley Hunter on July 30, 2011 at 9:54pm
This is too freakin funny... I myself eat Pop Tarts all the time for breakfast... Have to stop that one :) But it isnt a surprise that Wesley eats way better than me and he is making me a better eater as well :)
Comment by Diane on July 30, 2011 at 3:15pm
My daughter loves Cheerios, yogurt, peanut butter sandwiches, eggs, and fruit for breakfast.
Comment by Diane on July 30, 2011 at 3:11pm
Poptarts in the store have high fructose corn syrup. I wish they had some without it. Here is a recipe to make your own and they are yummy! http://heavenlyhomemakers.com/homemade-healthy-poptarts 
Comment by Nicole G. on July 30, 2011 at 12:17pm
I totally agree! I wasn't allowed to have pop-tarts or sugary cereals when I was growing up...I had to beg my grandparents to get rice krispies with marshmallows when I slept over their house...I was always so jealous of my friends who's parents kept a pantry stocked with Fruity Pebbles and Cookie Crisp, cookies and soda... But now as a mom, I'm so happy that my parents raised me that way... And I already feel a little bad that in a few years Kevin won't understand why his friends can have 'good stuff' and he can't. Hopefully one day, he'll understand. :)  Great post!

 

 

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