Tonight as I watched a recorded TV show (that ran during prime time), I came across a commercial that angered me. It was about Pop-Tarts. It had these happy looking cartoon features (kids and mom), lots of colors, most of which looked like candy and then the tag-line for the Pop-Tarts was "Made for Fun". Maybe I'm a bit old-school but my first thought was - really? Is this even legal to market this much junk directly to children? Pop-Tarts for breakfast? The candy colors and cartoons I'm sure weren't a coincidence. This is directed to the child. And secondary for the parent, who sees these happy kids eating Pop-Tarts but not just that -- how quickly breakfast can be made when you're using Pop-Tarts for breakfast! And in today's world where parents have many activities to juggle, a quick and easy breakfast like this can be tempting. And plus, it's Kellogs - aren't they a trusted, household name, right? Wrong.So, I decided to take a look at the ingredients:
ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CORN SYRUP, HIGH FRUCTOSE CORN SYRUP, DEXTROSE, SOYBEAN AND PALM OIL (WITH TBHQ FOR FRESHNESS), SUGAR, CONTAINS TWO PERCENT OR LESS OF CRACKER MEAL, WHEAT STARCH, SALT, DRIED RASPBERRIES, DRIED PEARS, DRIED APPLES, LEAVENING (BAKING SODA, SODIUM ACID PYROPHOSPHATE, MONOCALCIUM PHOSPHATE), MILLED CORN, CITRIC ACID, GELATIN, NATURAL AND ARTIFICIAL RASPBERRY FLAVOR, XANTHAN GUM, SOY LECITHIN, PARTIALLY HYDROGENATED SOYBEAN AND COTTONSEED OIL†, MONO- AND DIGLYCERIDES, MODIFIED CORN STARCH, MODIFIED WHEAT STARCH, RED #40, CARAMEL COLOR, VITAMIN A PALMITATE, NIACINAMIDE, REDUCED IRON, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), BLUE #1, FOLIC ACID.I bolded just some of the junk that is in Pop-Tarts. Sugar alone being a good reason to not feed kids Pop-Tarts, especially with the growing rate of childhood obesity in the USA.
†LESS THAN 0.5g TRANS FAT PER SERVING